Motivation in Learning Case Study

Project

S&H carried out a three phase project: evaluating Targeteers with its users, online questionnaires with non-users, and the creation of a new marketing brochure.

"Sparrowhawk & Heald undertook a detailed review of our Targeteers product range. Their research approach was methodical, the results useful and clearly presented."

Jeremy Eve,
Managing Director, Motivation in Learning

Services Provided

Online questionnaires to users and non-users of Targeteers; market analysis and copy for new marketing materials.

The Challenge

Motivation in Learning wanted to find out how their product was being used and what teachers wanted from a target-setting tool.

The Solution

We created a series of online surveys that were completed by teachers across the UK. Their answers helped us shape the subsequent new marketing materials that we produced for the client.

The Results

Motivation in Learning had a clear view of how their product was being used in a wide variety of schools within their market. The new marketing brochure enabled them to reach new purchasers and increased their sales

Timescale

Online surveys were both completed within two weeks of commissioning. The marketing brochure was completed within four weeks.