Aim of the project:

To advise on possible marketing strategies for the online educational sector

S&H Specialism:

Project management
Market Research

The project:

Sparrowhawk and Heald was approached by Forma Communications, award-winning providers of interactive multimedia solutions, who are looking to expand their current client base and increase revenue generated from the educational sector.

After analysing what Forma could bring to the educational market, S&H were able to use their knowledge of the educational marketplace and their in-house research skills in order to provide a report looking at a summary of the online educational sector key players, pricing structures within that sector, gaps and opportunities for Forma within that sector, and pointers to inform their sales and marketing strategy.

Outcomes:

A report advising on entry into the educational marketplace. Sparrowhawk and Heald continue to develop a close working relationship with Forma, and are looking forward to working with them in the future.

"Sparrowhawk & Heald are unrivalled in their knowledge of & standing within the educational multimedia market. We did not hesitate to select them for this project." - Toby Borger, Forma